Zay was founded in 2011 by skiing enthusiasts Rex and Karen Deitesfeld. We are an advanced ski boot design company who is disrupting conventional wisdom of how a ski boot should look, perform and fit. Not since the early 80’s has the ski industry seen such innovation.

We Pursue Excellence

We are skiers who have a passion for the sport. Our team is comprised of engineers, world cups skiers, designers, draftsmen, mold makers, last engineers, boot fitters and just ordinary people who are committed in providing the best possible ski boot experience.


Our design team has over 150 years combined experience in ski boot design, engineering, 3D modeling, manufacturing and chemical engineering.

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We Have Fun

Family, friends and the outdoor adventure is what were all about.